Ohio Search Engine Optimization
I’ve had a lot of questions on the breakdown of how CelTrust’s Optimization services can work for local Ohio companies. So to answer these questions, I wrote a hopefully helpful post.
CelTrust’s Local Search Engine Optimization
With the internet becoming a mystical marketing source for companies, and with Google and Yahoo holding all the cards for both large and small businesses it’s really vital to understand and harness the power of search engines. Unfortunately, most companies don’t have the tools to self-fund the proprietary research tools required to take full advantage of Search Engine Marketing.
Where most companies go
We see a lot of companies fall across the web into these companies who will “Make you Rich” and “Make you number #1″ for only $29.95! What a great deal… However… Yeah… I think you understand where I’m going with this: They don’t work. If you are convinced these services work, or you want to spot them before you buy into the market, check out Tim Nash’s article on spotting snake skin sellers. CelTrust has tested hundreds of these products in our march to develop the best tools, and we have found more fluff than heavy weight, real-value systems.
So with that, lets get into some basic questions, and where CelTrust can help you one-on-one to rank your site. First, we have to understand ranking with Small companies vs. big companies.
Site Ranking
With so many big sites stomping local businesses in the search engines, smaller sites without the competitive edge, and market research don’t get ranked well. For example, do you know where your keywords rank amongst Ohio Citizens? How many average searches per day, week, and month keywords receive? Or maybe what keywords top ranking sites are targeting the most? If you don’t, it’s unlikely that you will be able to start poking holes in other sites ranking strategies to form and develop your own.
CelTrust will work with your company one-on-one to figure out the best strategy to competitively target your competitors and rank with them. Not only that, we’ll develop your descriptions and titles to be attractive so your site stands out amongst the rest.
Who do search engines focus on?
Search Engines focus on sites that have “authority” in certain keywords. To understand authority, you have to understand targeting. Google weighs your websites keywords from the most weighted to the less in order to have a “general” idea of how your site may be themed. The stronger weighted keywords hold more authority than the less weighted. (It’s not as easy as it sounds)
You want your website to have authority, so lets look at keywords. For this, I’ll use the keyword, “Columbus Ohio Flower Shop”.
Columbus Ohio flower shop
If you search this in Google, you’ll see the first 3 links are Sponsored Links, or links which are paid for. Ironically, the 3rd sponsored link isn’t even in Columbus, it’s actually from Washington state, Sneaky Sneaky. But moving beyond the top 3 sponsored links, we’ll see that the first 2 links actually are from Ohio (boomtastic.com and flowermacolumbus.com). But the rest are just mega sites that Google tends to favor because they hold Authority. So to recap, 2 of 8 results are actually local businesses. From our research, we have found that this is the case not just with Columbus Ohio Flower Shops, but MANY small businesses. They don’t hold results for their keyword phrases locally.
Ahh! I don’t want to buried by the giants
So let’s break down some steps that CelTrust can use to make sure you are able to dominate the mega sites in the Search Engines.
First, we’ll break down keyword research to find out what kinds of keywords you should be targeting. Once we have a solid list of keywords, we can start designing and targeting your content around these keywords. Now, we don’t just do the first page either, we break down each page on your site and make sure it’s themed around the topic you are truly focusing on.
The second step is listing your site in local directories (Like CitySearch, Yahoo Local, and Google Local). This will target your keywords to show up on map results, and yellow books across the internet.
Third is getting linked by other authority pages. CelTrust has lists of other websites who we work with on linking to help your company’s website build authority. Being linked by community sites of similar theme, and high authority boosts your ranking in the engines.
Conclusion
Head spinning yet? This is a lot of information, and it’s still only about 5% of what CelTrust does. However, we work with you one-on-one to make everything workout. You don’t need to spend tons of money on the research marketing data, or developing the proprietary software which we use. That’s where we step in. We have already developed many useful proprietary tools to maximize your exposure on the internet for local ohio search engine marketing, and we’re ready to help you out.
Tags: columbus, Google, local marketing, lorain county, Ohio, SEO, yahoo
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