Kickin’ it with your website, service, or product
It’s an interesting world. Everyone is always working to “reach new customers” and “be the best.” But how many people who says this go off and do the exact same thing that everyone else does? We all want to be #1 in the top 10 for the hottest keywords, we always want to reach new customers, and we are always in it for the customer.
It’s important to be that company who is just a little unorthodox in their methods. A company that has a basic understanding of who their customers are. Everyone is looking for a “friend” these days, even in business. Be that friend, do something different. Here’s a basic breakdown to get you on the right path, just in case you aren’t “kickin’ it” like you originally hoped.
Who are you!?
Just take a few minutes one day and dig down into the deeper search results of Google. Just try searching for some terms in a popular market. For this example, we’ll use “Web Hosting.” There’s probably 2 billion web hosts in existence, and oddly the first 50 pages on Google for “Web Hosting” are probably companies actually doing good.
Go to some of these sites; see how you fit in the big picture. Find your corporate identity, and see how you can stick out.
Lesson 1: Get an understanding of who you are in the “Big Scheme of Things” and under the “Big Keywords”
What do you do?
Almost every website I’ve come across for web hosting tells me how great their support is, how much cheaper their plans are, and how much faster their servers are… Oh yeah! Don’t let me forget, 24/7 uptime GURANTEED or your “MONEY BACK!” These words have become synonymous with anyone doing web hosting. You can’t depend on these cliché phrases to keep you afloat on the market.
You have to do something different… And…
Do it better
If are you depending on these cliché phrases to keep you going, like “Excellent Web Hosting!” do some research on Excellent Web Hosting and figure out what everyone else is doing. Be critical, find some flaws, and see what customer reviews are of these companies. Once you have some general knowledge of what these other companies are doing, blow them out of the water by offering a fix-all solution.
Lesson 2: Find a problem, and fix it
Are you different?
Put on a whig, and go into the middle of the city and dance to some polka music. While you’re at it, play a bagpipe and throw in some gangsta’ moves. And while you’re having a good time being different, look around and observe. Who is everyone paying attention to? Probably you (if they aren’t, try taking off all your clothes and making obscene gestures – at least you’ll get the police to come around… Wait… if the police come, maybe someone called them, and that means you’re virally marketing!!).
It’s the same way in business. You have to be different, shocking, and interesting. If you offer web hosting, try naming your plans something different – start a theme. Take a minute to think about some of the main companies you deal with on a daily basis – do they do something unique? What makes you attracted to them? If it’s just the prices, you might just be cheap.
Lesson 3: Be different. Do some viral marketing, dance naked in the streets… People will make all kinds of phone calls! These days you might even appear on youtube… Oh the beauty!
Are you mean and grouchy?
Nothing kills me more than when I go to a tech support website targeting not-so-technologically advanced people and they never use any “English” words. I’m not saying they’re French or Spanish, but to the average person, they sure as rattlesnakes aren’t English. (Seriously, who knows what ‘Critical Processing’ really means?)
Lesson 4: Make your website friendly for everyone. I recommend using a thesaurus and finding smaller words (If you’re doing the opposite, STOP NOW). Use some words and sentences that won’t intimidate your user, and geezz… Why not, while you’re at it – crack a joke or two. People might just giggle a bit.
Conclusion
Seriously, get out there. Be a little more friendly and different. Take off all your clothes and streak in the streets naked once in a while. Be interesting, start a cult following. Make your company like a good friend, and start “kickin’ it.” Before you know it, you’ll be “reaching new customers” and if you pick the right markets – you too can “be the best.”
Tags: basics, Building, Business Services, help, marketing, Research, SEO, Tips, web development, web hosting
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